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    Hannah Grace Minji Lim is a Seattle native and a junior at Wellesley College, majoring in Media Arts and Sciences, an interdisciplinary program that combines computer science and studio art. Her academic journey revolves around exploring the intersections of media, technology, and design. No matter how ridged the architecture, she seeks a woven connection between humans and our technology. Her story is an overlock between creative mediums and human-computer interaction, with particular interests in graphic, product, and fashion design. Hannah is a middle child, a coffee enthusiast, and a Leo (if you were curious)— though she’s not quite convinced by zodiac signs.


Work

Fashion Design
            1. Concert Black
            2. Hand in Hand
 
Visual Branding
            3. Critical Matter @ MIT Media Lab
            4. Vinter Jazz 2025
 
Product Design
            5. Camera Eats First  
            6. What’s In My Bag?

Editorial Design
           7. God Bless These 20 Somethings
           8. Monsoon


Vinter jazz is a nationwide music festival in Denmark, held every February. Spanning three weeks, it features over 600 concerts at 150 venues, uniting independent organizers from across the country—from Aalborg, Aarhus, Odense, and Esbjerg to the historic jazz capital, Copenhagen.

This year, Vinter Jazz 2025 is bringing three non-alcoholic beers made for those who know a great time doesn’t need a haze. Focused on quality and creativity, each beer celebrates the diversity of taste, brewed to inspire. Whether you’re deep in conversation, lost in a solo, or just soaking in the atmosphere, there’s a pour for you. No compromises, just bold flavors and a clean finish. Because sometimes, the best high is the one you don’t need to chase.

Course: Graphic Design Foundations @ Danish Institute for Study Abroad
















Common Hops embraces the modern-day hipster aesthetic, drawing inspiration from the Copenhagen creative scene. After observing the city’s trend of tiny-beanie-wearing men, this symbol became the perfect expression to tap into the cool, creative vibe of Vinter Jazz.




Satchmo Sour gets its title from Louis Armstrong’s iconic nickname. This citrus-flavored beer is for those looking for something refreshing, breaking away from the traditial beer profile. A burst of lemon zest adds a bright kick to the Vinter jazz experience.




For those seeking something delicate, Interlude offers a light, floral taste wrapped in a can of abstract, sweet graphics. This beer invites you to pause and immerse yourself in the music of the festival, providing a serene interlude in your day.



Colors



 

The colors chosen for each beer are colorful and exciting, yet slightly muted for a chill and easy-going feel that complements the bolder typefaces.





Primary Typefaces

Secondary Typeface



Each of the three typefaces embodies the distinct visual identity of each beer. Though varied in style, they share a hip,  contemporary aesthetic.

The typefaces are used interchangeably for both packaging design and logos. This flexibility emphasizes the beer and festival as one cohesive visual identity.